Shaping Reading’s future
Why Innovation is Vital
When times are tough, the first thing to be cut is often marketing budget. And it's hard to innovate when everyone is feeling enormous pressure - due to lockdown, personal tragedy, loss of valued clients, or simply the stresses of remote working and dispersed teams.
Yet there are swathes of data to show that those that continue to invest in customers, in marketing, and in new strategies to engage existing customers and win new ones, and the ones that will bounce back most quickly.
Marketing & Innovation Toolkit
BECKY HOLLAND, BH&P
We interviewed marketing thought-leader Becky Holland, who runs Creative Venture Marketing Agency BH&P in Central Reading, as well as hosting the "The No Bull Marketing Ideacast" on apple and Spotify. Becky shares her reflections on 2020, as well as a range of strategies that businesses large and small can use to support their recovery in 2021.
TIM KILPATRICK, READING FOOTBALL CLUB
We caught up with Reading Football Club's Tim Kilpatrick - Head of Partnerships, who shared his insights into the live events and sports industry. Tim reflects on the biggest impacts of COVID-19 on the industry and shares a range of ideas to support customer and community engagement as we head into 2021.